We didn’t invent the idea of fresh roasted coffee, but we definitely stand behind it. Why? The majority of the flavor in coffee is in the aroma. Unfortunately, coffee aromas tend to fade quickly. We at Valparaiso focus on roasting our coffee every week to provide our customers with fresh coffee. By doing so, you can taste the subtle flavors inherent to the growth conditions, coffee varietal, and country of origin. We have developed a bold style of roasting that isn't afraid to seek the fullest potential of flavors derived from single origin coffees and we invite you to give them a shot. If it's not for you, that’s okay. Give us a visit and we will be happy to welcome you.